Norah Collection traces its roots back to 2013 when Namita and Krish, both seasoned veterans in the fashion industry, sought a fresh challenge. Drawing upon their extensive experience in fashion, they envisioned an opportunity to craft something distinctive. This marks the tale of a business blossoming from humble beginnings in a garage and a spare room.
With established ventures in the fashion industry, Namita and Krish sensed the evolving landscape of fashion retail. This realization, coupled with a desire to innovate, sparked the seeds of a novel idea.
Namita, with a background managing a chain of retail stores and fashion designing, and Krish, known for his prowess in the fashion industry, joined forces. One day, Krish approached Namita with the idea of launching a website and sought her involvement. Krish, thrilled by the prospect, eagerly agreed without realizing that Krish’s inquiry was initially intended for her expertise in creating websites for his existing business. This delightful misunderstanding led to the unforeseen partnership that birthed Norah Collection, a venture they fondly describe as a serendipitous turn of events.
Their shared enthusiasm fueled the conception of this new enterprise. While concurrently managing their other ventures, they set out to establish Norah Collection. Krish living room transformed into a photography studio while Krish managed shipments from his garage. The undeniable potential of their endeavor became evident in a short span of time. Within two years, they made the pivotal decision to close their other businesses, secure a dedicated space, and expand their team.
Rapid growth led Norah Collection to outgrow its initial warehouse swiftly. Fortunately, they found a new warehouse in Sydney, Australia, years back, setting the stage for continued growth and innovation.
Presently, Norah Collection thrives with a passionate team of individuals committed to upholding the brand’s ethos. The workplace environment promotes inclusivity, fostering warmth and camaraderie among team members. Shared moments like enjoying treats at the lunch table, indulging in coffee and biscuits, engaging in conversations regarding clothing in popular shows like “The Bachelorette” to add a touch of enjoyment to their workdays.
At the core of Norah Collection lies a profound dedication to its customers. Every interaction is treated as an opportunity to create a positive and unforgettable experience. The brand takes pride in its warm and approachable demeanor, mirroring the amiable nature of its clientele. This shared bond between the Norah Collection team and its customers cultivates a thriving culture synonymous with warmth, a testament to the evolution of the brand.
Norah Collection specializes in creating traditional women’s clothing and an eclectic array of uniquely captivating products, embodying creativity and individuality in the world of fashion.
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